Good ideas are
only the beginning.
Creative direction and production across music, content, campaigns, and live experiences.
Los Angeles · Available across the U.S. and worldwide
One creative partner. Every way your idea meets an audience.
I take ideas from concept to execution. That can mean developing the creative, directing the shoot, producing the project, building the team, solving problems on the ground, or all of the above.
The medium changes. The job doesn't: Let's make something worth remembering.
Services
Strategy
I find the idea, shape the approach and build the plan around the audience.
Content
From the first treatment through final delivery, I lead productions built to communicate clearly and move with purpose.
Live
I develop the creative and entertainment layer of live experiences, working alongside event producers and production teams to bring the audience-facing experience to life.
Selected work
Super Bowl LXI Logo Reveal
NFL × D Smoke: Produced and Directed by Yoshi Tabata
A Super Bowl logo reveal rooted in Inglewood, culture and place.
RapvilleUK × D Smoke
Produced by Yoshi Tabata
A selected project with RapvilleUK and D Smoke.
RapvilleUK × Hit-Boy
Produced by Yoshi Tabata
A selected project with RapvilleUK and Hit-Boy.
"Frequency"
D Smoke feat. Lucky Daye: Directed and Produced by Yoshi Tabata
A music video for D Smoke featuring Lucky Daye.
"Na Na Na"
D Smoke feat. LaRussell: Produced and Creatively Directed by Yoshi Tabata
A music video for D Smoke featuring LaRussell.
"No Passes"
D Smoke x Mike & Keys: Produced by Yoshi Tabata
A music video for D Smoke and Mike & Keys.
"Rent Free"
Alexia Jay: Directed and Produced by Yoshi Tabata
A music video for Alexia Jay, the first Black female winner of NBC's The Voice.
Bleachers to Stages
Cody Ray: Directed by Yoshi Tabata
A documentary about artist Cody Ray, who appeared on Season 2 of Netflix's Rhythm + Flow.
Mujeres
STA.B.N, D Smoke & Drezz: Direction and Full-Service Production
A music video for STA.B.N, D Smoke and Drezz.
Club Nana
Entertainment Production by Yoshi Tabata (event production led by another team)
A 1930s speakeasy world brought to life through live music, dancers and immersive performance.
About
Built on visual language.
I'm a Los Angeles-based director, producer and creative director.
I bring that same range of strategy, content and live experience to every project I lead.
Concept. Direction. Execution.
My work moves between music, culture, branded storytelling and live entertainment, with the same goal every time.
Process
01
Find the idea
Clarify the audience, objective and central creative idea.
02
Build the approach
Develop the concept, treatment, content plan or live-experience direction.
03
Make the work
Direct, produce and collaborate with the right creative and production partners.
04
Bring it to people
Deliver the work through screens, social platforms or live environments.
Contact
Let's make the part people remember.
Tell us what you're building, who it needs to reach and where you need help.